OUR STORY

Sunday Souk is a Finnish homeware brand. Bored of the quantity of mass-produced impersonal homeware, the enlightenment of the beauty of unique handmade homeware came to me during my time spent in the Atlas Mountains in Morocco. There all private homes as well as guesthouses, hotels and restaurants felt cozy. The mass-production homeware, we are used to in the Western world, weren’t seen anywhere. All the ceramics, surfaces, rugs, lamps and fabrics were unique - artisan made.
IF A PLATE WAS CRACKED IN A MOROCCAN RESTAURANT IT WAS NOT AUTOMATICALLY THROWN AWAY, BUT RATHER USED AGAIN AND AGAIN AND AGAIN.
RUGS IN HOTELS HAD SOFTENED THE WAYS OF MANY TRAVELERS DURING MANY DECADES AND WERE STILL BEAUTIFUL. ALSO ORIGINALLY WHITE RUGS. OCCIDENTAL ASPIRATION FOR PERFECTION WAS NOT PRESENT THERE, SOMETHING I ADORED.
SUNDAY SOUK OFFERS HOMEWARE MADE BY HAND THAT CONFRONTS THE GROWING UNIFORMITY OF THE WORLD. OUR WISH IS THAT THESE PRODUCTS WON’T BE THROWN AWAY WHEN THEY ARE NOT PERFECT ANYMORE IN THE WAY WE’RE USED TO. NATURAL MATERIALS, THE MATERIALS WE ARE USING, TEND TO GET A BEAUTIFUL PATINA OVER TIME.
AS WE ALL START TO ACCEPT THE BEAUTY OF IMPERFECTION, WE DON’T NEED TO BUY NEW PRODUCTS THAT OFTEN.
WE CAN INVITE FRIENDS AND RELATIVES OVER AND PROUDLY SERVE THE DINNER FROM PARTLY CRACKED PLATES.
JOHANNA
THE FOUNDER OF SUNDAY SOUK